The Great American NO BULL Challenge is the first, student-led National video contest and Teen Video Awards show dedicated to bullying prevention and promoting empathy, respect, and inclusive communities using the power of music and the magic of filmmaking.
The goal of the NO BULL Challenge is to join America’s students, educators, counselors, organizations, communities, and corporate America together in an effort to enable real change at the student level.
Beginning December 14, 2012 middle and high school students between the ages of 13 – 18 will have 4+ months to create a 2-5 minute video or 30-60 second PSA with a digital responsibility or a bullying prevention theme. Students will submit their video to the NO BULL Challenge no later than April 30, 2013 at 11:59 PM (PST). Check out the Digital Responsibilty 411 toolkits to learn everything you need to know in order to create your video. Beginning May 6th, each student will rally their friends, family, educators and community to vote for their video.
As a result of the public voting period, nominees will be selected from the top 50 favorite videos by a panel of expert judges. The formal announcement of the NO BULL Nominees will occur on May 29, 2013. All nominees will receive a golden ticket to attend the star-studded NO BULL Teen Video Awards show. At the NO BULL Teen Video Awards show, you’ll get to see amazing artists perform live and meet & greet with your favorite athletes and celebrities on the red carpet. The NO BULL winning videos will be announced “live” where your video will be introduced to the world. Inspiring America’s teens to speak up and be an Upstander against bullying is what The Great American NO BULL Challenge is all about, and we need you to make it happen!
THE CHALLENGE’S OBJECTIVES INCLUDE:
✔ Build on the national call to action that The BULLY Project inspired in viewers to work together to transform schools and communities into places where empathy and respect are valued and bullying is unacceptable.
✔ Create a grassroots movement by America’s students in order to increase and reinforce awareness of digital responsibility.
✔ Provide America’s schools with ongoing peer-to-peer education, awareness, and resources about bullying by providing each school with an assembly-ready DVD that includes student developed content from the NO BULL Challenge and age-based educational materials that track with the visual content.
✔ Increase the number of schools, companies and community-based organizations engaged in educating our children, our educators and our public about bullying.
✔ Improve school climate and promote caring, inclusive school communities that emphasize respect for all.
✔ Shift the perception of bullying among the American public from something that is seen as a small problem, to something that cuts across political ideology, age, socioeconomic status, to strike a universal chord with students, parents, and educators that bullying must stop.
We know the way to stop bullying is to create awareness about it, which is what The Great American NO BULL Challenge is all about.
CONSIDER THESE FACTS:
✔ 13,000,000 kids will be bullied this year
✔ 3 million students are absent from school each month because they feel unsafe
✔ Over half of adolescents and teens have been bullied online, and about the same number of teens have engaged in cyberbullying. i-SAFE
✔ School cyberbullying statistics are increasingly viewed as an important contributor to youth violence, including homicide and suicide. CNN
✔ Victims of cyberbullies are 1.9 times more likely to attempt suicide. Cyberbullying Research Center
✔ The majority of cyberbully attacks go unreported to parents, educators, or the authorities. Adoption Articles Directory
✔ 37 percent of teens admit to using social networking sites to victimize and harass their peers. TheExaminer.com
Who’s Eligible: U.S. students in middle or high school aged 13-18.
Video Upload Begins: December 14, 2012
Video Upload Deadline: April 30, 2013
Public Voting Period: May 6 – May 17, 2013
Judging Period: April 15 – May 15, 2012
Nominees Announced: May 29, 2013
- Documentary of the Year – 1st, 2nd & 3rd Place
- Best Acting
- Best Community Involvement
- Best Directing
- Best Message
- Best Visual Effects
- PSA of the Year – 1st, 2nd, & 3rd Place
- Best Foreign for PSA or Short Film
- Above & Beyond
- Community Involvement & Support
- More than a Message